Husband and wife team Mag and Ger Kirwan are third generation trout farmers from Kilkenny. They have a real passion for trout which comes across in the quality of their product. We were engaged by Bord Bia to design a new brand and range of retail packaging for Goatsbridge. We were immediately struck by Mag and Ger’s passion and enthusiasm for trout.
Clarifying the pROPOSITION
It was clear that the Goatsbridge name was not instantly identified with trout and this could be a barrier to purchase. With this in mind we named the range ‘Eat Trout’, a call to action to shoppers predisposed to buying salmon products. The new logo communicates the quality and tradition of the farm, with the bright pop of blue adding modernity and shelf stand out.
THE NEW LOOK
The new logo was designed to communicate the quality and tradition of the farm, with the bright pop of blue and photography style adding a sense of modernity and personality.