Around Noon

From kitchen table enterprise to food-to-go empire.

Around Noon came to us as a small family run business with a big idea, to make lunchtime taste better. In the ensuing years, the company has grown exponentially resulting in the need for a rebrand that conveyed this growth and positioned them as one of the key players in the food-on-the-go market.

‘We live for lunchtime.’

Brand identity

What sets Around Noon apart from its competitors is the level of creativity and innovation they bring to their work in the food to go space. The brand identity needed to communicate their forward thinking ethos and bold ideas on food-to-go.

A strong logotype was developed, which was coupled with a bold and bright colour palette and some creative copy lines ending in ‘Around Noon’.

Expressing the brand in the Around Noon office space.

As part of the rebrand, we developed the interior concept and signage for their new HQ in Newry. Together with architect Nigel Murray we developed an interior concept that shows Around Noon off as more than your average sandwich factory. The space includes a show kitchen to facilitate tastings and demonstrations to their clients.