Chewbrew Bubble Tea Room

Paving the way for artisan bubble tea in Ireland.

Chewbrew, located on Aungier Street, is Dublin’s first artisan bubble tea shop. Bubble tea is an East Asian drink consisting of fruit or milk tea, with the option to add a variety of toppings, such as chewy tapioca balls, popping boba, and flavoured jellies. These toppings add unusual textures to the drink.


The brand and signage scheme were influenced by a number of elements; the textures in the tea, the pastel palette of K-Pop, and the neon landscapes of Hong Kong and Tokyo. A series of patterns were designed relating to the textural nature of the product, and an icon style was created. These were then applied across various elements of collateral.

Enhancing the space

The space needed to be fun and engaging to capture the attention of its 16-25 year old target customer. Chewbrew was to serve as a space for younger people to meet and socialise, a space that would add to the experience of the product. Interior architects 21 Spaces designed the interior of the shop. We then worked with them and the client on the signage layer.

Bringing the brand to life in the physical space.

A suite of exterior and interior feature signs were designed, including a number of custom neon signs, a painted mural inspired by K-Pop song lyrics, and a pillar of colour changing light boxes on the exterior.

What we did

  • Naming
  • Website
  • Motion Graphics
  • Brand Identity
  • Shop Signage
  • Photography Art Direction
  • Packaging Design
  • Environmental Graphics
  • Uniforms


ICAD 2013


Identity & Branding


Interior Architects
21 Spaces

Web Development

Thought Collective

Aisling McCoy


Reed Words

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