Chewbrew, located on Aungier Street, is Dublin’s first artisan bubble tea shop. Bubble tea is an East Asian drink consisting of fruit or milk tea, with the option to add a variety of toppings, such as chewy tapioca balls, popping boba, and flavoured jellies. These toppings add unusual textures to the drink.
The brand and signage scheme were influenced by a number of elements; the textures in the tea, the pastel palette of K-Pop, and the neon landscapes of Hong Kong and Tokyo. A series of patterns were designed relating to the textural nature of the product, and an icon style was created. These were then applied across various elements of collateral.
Enhancing the space
The space needed to be fun and engaging to capture the attention of its 16-25 year old target customer. Chewbrew was to serve as a space for younger people to meet and socialise, a space that would add to the experience of the product. Interior architects 21 Spaces designed the interior of the shop. We then worked with them and the client on the signage layer.