Eddie Rocket’s approached with a very exciting new venture. They planned to open a fast-casual sub-brand of their well known and much loved restaurant Eddie Rocket’s. They wanted this restaurant to have a more contemporary feel, and tasked us with generating a name, and creating the brand, packaging, signage and online presence.
We were conscious that Eddie Rocket’s is known for its tongue in cheek tone of voice almost as much as it is for its hamburgers, and so felt that a strong brand personality was essential for Rocket’s. This tone of voice in combined with a distinctive illustration style, bold colours and typography, helped to create a restaurant concept that nods to its Eddie Rocket’s heritage, while standing strong on its own.