Eddie Rocket’s younger, cooler cousin.

Eddie Rocket’s approached with a very exciting new venture. They planned to open a fast-casual sub-brand of their well known and much loved restaurant Eddie Rocket’s. They wanted this restaurant to have a more contemporary feel, and tasked us with generating a name, and creating the brand, packaging, signage and online presence.

Cheesy Puns and Burger Buns

Building personality

We were conscious that Eddie Rocket’s is known for its tongue in cheek tone of voice almost as much as it is for its hamburgers, and so felt that a strong brand personality was essential for Rocket’s. This tone of voice in combined with a distinctive illustration style, bold colours and typography, helped to create a restaurant concept that nods to its Eddie Rocket’s heritage, while standing strong on its own.

Environmental signage: Making each visit a memorable one.

Another important factor was that Rocket’s needed to be portable, able to adapt to any size restaurant footprint or location. As such we created a number of permanent and temporary brand elements, ensuring each unit would have its own personality, while remaining recognisable as being part of the Rocket’s family.

What we did

  • Naming
  • Brand Identity
  • Tone of Voice
  • Restaurant Signage
  • Packaging Design
  • Storytelling
  • Website


ICAD 2016
Identity & Branding

100 Archive
2016 Selection


Ros Kavanagh

Web Development
Thought Collective

Signage Manufacture

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