Network Café on Aungier Street opened its doors in the summer of 2016 and we were happy to be involved in the branding, packaging and interior concept. The name Network was chosen to convey that this cafe is about collaboration − with makers and artisans who are excellent at what they do − to create a space where everything has a story.
Establishing a point of difference in a crowded market.
Naming and concept
To stand out in the crowded coffee shop sector, the style of the café had to be modern, fresh and unlike anything else in its space. The visual identity was developed from the definition of the word network − an arrangement of intersecting horizontal and vertical lines.
A series of patterns were developed that visually represented a ‘network’, these were then applied to printed collateral, packaging and expressed in interior elements such as their signature criss-cross lighting scheme.