The concept for the Butlers Factory Tour identity centres on the idea of creating special moments and experiences that visitors can treasure long after their visit. It was important that this aligns with the wider Butlers master brand, which celebrates personal moments of indulgence to be savoured. Just as people collect keepsakes from meaningful events, places, and milestones in their lives, the identity suggests that a visit to Butlers is a moment worth remembering. The concept draws on the physical ways people preserve and cherish these experiences, reinforcing the idea that the Factory Tour is more than a visit — it’s a memory to take with you.
The Approach
Made to be experienced
Harnessing the idea of Butlers as creators of special moments, we can capture a series of vignettes throughout the tour that reflect warmth, human connection across all ages, playfulness and energy. These moments would subtly hero the product while elevating the sense of craftsmanship within the factory environment, bringing the story of the brand and its people to life.
