In 2025 we designed environmental and wayfinding systems for two unique workspaces in the Guinness Storehouse— The Junction, a co-working space for staff to rest, relax and refuel and Discovery Hub a multi-functional, future-forward business hub for meetings, training, wellness and ideation sessions.
The Approach
The junction
At The Junction, every detail has been carefully considered to create a space that is relaxed and welcoming. The accompanying signage should embodies this, combining high-spec design and craftsmanship to enhance the unique character of The Junction while honouring its modern industrial aesthetic.
Discovery hub
A new and improved co-working space in Guinness Storehouse that serves as a multi-functional hub— with a strong emphasis on people and teams, prioritising their development, performance and upskilling. The visual identity for Discovery Works, and the environmental structures and graphic treatments for the space should reflect this core ethos of ‘boundary pushing’, taking the Guinness core brand assets and approaching them from exciting, new angles. This space and its identity can live outside of strict rules and norms, and relish in the creativity of experimentation, the trial and error, and futuristic energy of breaking new ground.
