As communications agency Aiken approached their 30th year in business, they found their current website had become outdated and no longer spoke to their company vision. They were looking to enhance their website by creating a more dynamic and user-friendly digital experience that highlights their work, clients, team and industry insights while positioning themas the go-to agency for communication expertise.
EXECUTION
Our starting point for the website redesign was to refresh some of the brand elements, giving us a wider visual toolkit to roll out for the digital face of their brand. We built upon the AIKEN fullstop from the logo, creating a graphic animated suite which serves as the foundation of the visual identity across the site. Once we had this identity refresh nailed down, we focused on the website’s content structure.
AIKEN wanted to visually represent themselves as both professional & approachable. Our design approach was minimalist, letting the communication and case studies do the heavy lifting. The monochromatic colour palette is cut by visually rich content, again ensuring that the work and news is the hero of the site.
