Enrich & Endure

Breathing fresh air into a heritage industry.

Brother and sister Lorcan and Sarah Quinn grew up in an area that was once the heart of the Irish linen industry. Inspired by the traditions of their hometown they hoped to reinvent Irish linen for the 21st century with a fresh take on this world–quality craft. They had already settled on the name Enrich & Endure and briefed us to come up with a logo design, print materials and an e-commerce website from which they could sell their linen goods.


The logo we designed features a linnet bird. The linnet bird feeds on flax seeds from which linen is made and therefore it was a particularly appropriate symbol for the company to embroider on their beautifully crafted linen products.

The simple linear logo was used as the starting point for a number of line based patterns which are used on both the website and print materials. Button tie envelopes, rubber stamps and neon twines were chosen to compliment the print collateral.

Photography Art Direction

We art directed product and lifestyle photoshoots with photographer Matthew Thompson building a strong image library that could be used across digital and print applications.

What we did

  • Brand Identity
  • Packaging Design
  • Website Design
  • Printed Collateral
  • Photography Art Direction


ICAD 2015

Silver Bell

Indentity & Branding

100 Archive

2015 Selection


Matthew Thompson

Web Development
Thought Collective

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