Bart's Irish Whiskey

A complex whiskey blend, crafted with the precision of a clock mender.

Bart’s was created by three siblings in tribute to their late father, Bart Clancy. We worked with the client to craft the brand narrative around the duality between Bart’s resolute attention to detail in his work, and his children’s obsession with the detail of their whiskey. Every cog and wheel is integral to how a clock works, this is an ethos that has been brought to this whiskey, fine tuning a mix of five different whiskeys to create the blend.

A fitting tribute to a man of intricate complexities

On delving deeper into Bart’s world, we encountered all manner of horological inspiration for the graphic execution. Of particular significance to his children, was a clock winding key that belongs to the first grandfather clock Bart bought and refurbished. The key is a symbol of the complexity of the blend and is rendered on pack in a triple level emboss.

“Excellence is in the details”


Transparency was hugely important to Lough Ree Distillery, the complex blend components are listed in full detail on the back of pack, illustrated by a gold foiled diagram based on the inner workings of a clock.

Developing a compelling brand narrative

We worked with Lough Ree Distillery to craft the narrative of the Bart’s story beyond the bottle. They commissioned videographer Lee Williamson of Shuttermaniac Productions to shoot a video beautifully capturing the meaning and emotion behind the project.

What we did

  • Brand Identity
  • Packaging Design
Michael Clancy

“We engaged Slater to develop the branding for Bart’s Blended Irish Whiskey. They really captured the brief and produced an outstanding interpretation of this very personal brief which exceeded our expectations. We consistently get positive feedback from consumers and trade customers on how well the branding captures the genuine family story behind the product, and it has helped us to grow our export footprint in several new markets. To top it all off, Slater are not just another agency, they are a bunch of really decent people who are a pleasure to work with.”


White Cloud Photographic

Video Production
Shuttermaniac Productions

Label Tech

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