Bart’s was created by three siblings in tribute to their late father, Bart Clancy. We worked with the client to craft the brand narrative around the duality between Bart’s resolute attention to detail in his work, and his children’s obsession with the detail of their whiskey. Every cog and wheel is integral to how a clock works, this is an ethos that has been brought to this whiskey, fine tuning a mix of five different whiskeys to create the blend.
COMPLEX BLEND COMPONENT
Transparency was hugely important to Lough Ree Distillery, the complex blend components are listed in full detail on the back of pack, illustrated by a gold foiled diagram based on the inner workings of a clock.