We were engaged by the team at Spadetown to create a brand identity for Lurgan’s first craft brewery. Three friends who had travelled far and wide in their careers, returned to their hometown with a master plan to celebrate all the quirky uniqueness that it offers, through the wonderful medium of some crackingly ‘parful’ craft beers.
“Face as long as a
Lurgan spade on ye!”
To look miserable. To have a big moany head on you. To have a face like a smacked arse. To be a sour puss. To be a po-faced cranky pants. To look like you’re in the pits. To be a big auld misery guts. To be a massive moper. To be a Negative Nancy.
A longstanding jibe from our client’s hometown of Lurgan Co.Armagh, this commonly used expression’s origin relates to the plight of the over-worked and under-paid workmen who painstakingly dug what is now the Lurgan Park lake.