When Saba came to us, they already had a strong brand, however some of their communications needed a refresh. This relationship has grown over time and we have had the pleasure of working with Saba on countless projects big and small, not least the relocation of their flagship store from Clarendon Street to South William Street.
EXPANDING THE BRAND PALETTE
Initially, we worked on identifying which elements of the brand were strong and recognisable. Having done so we were able to retain those elements and work on creating a refreshed design style which could be used across all of the pieces we would subsequently be working on.
We added a graphic pattern device, inspired by decorative screens that were featured as an interior element in the restaurants, and reminiscent of Thai iconography.