PROMOTING THE WEDDING OFFER AT THE WESTIN DUBLIN AND SETTING A BENCHMARK FOR THE CHAIN INTERNATIONALLY.
We were approached by The Westin Hotel in Dublin to design a piece to help them promote their wedding offer. We came up with the concept of ‘The City Wedding’ to showcase the special features of holding a wedding in the heart of Dublin City and to create a set of cards which told the story of a wedding day at The Westin. Working with stylist Sinead Keenan and photographer Barry McCall we held a photoshoot to create a collection of images to bring the concept to life.
We wrote the copy and led the content for the cards. The piece was designed to entice potential brides and grooms with lists of possible venues for the wedding ceremony (to include religious, civil, memorable and outdoor options), a map plotting memorable locations for photographs in the vicinity and a list of trusted vendors to bring the idea of ‘The City Wedding’ to life. The cards we designed were held in two types of boxes - a hard backed box to be sent to press and a lighter card wallet for potential brides and grooms.