Brand identity and packaging for a new brand of sandwiches, wraps and salads by a leading Irish sandwich supplier
We have been working with Around Noon sandwiches for many years designing brand identities and packaging for a number of the sandwich brands within their retail portfolio. In 2011 they took the decision to replace their existing ‘Around Noon’ brand of sandwiches with a new retail brand. As a family business that started around a kitchen table and with an ethos to produce all their fresh food by hand daily they wanted their new sandwich brand and packaging to reflect the hand made nature of their product, which sets them apart in a market dominated by factory made sandwiches.
In order to convey their hand made and hand cut approach we took the same approach in our hand made approach to the brand. We came up with the name ‘Scribbles’ for the new brand and both the brand identity and packaging are hand drawn. For every new flavour and pack we painstakingly illustrate every element. www.scribbles.ie