Pure Roast Coffee
ANIMATION OF THE COFFEE ROASTING PROCESS EMPLOYED BY NORTHERN IRISH COFFEE ROASTERS PURE ROAST COFFEE.
We began working with coffee roasters Pure Roast Coffee in early 2012 to create an animation that explained their coffee roasting process. Their brief was to create a lively and interesting animation for potential and existing clients that explained how they create their coffee product and why this sets their product apart from others in the market. It was important that the piece we created was not overly technical so that potential clients were engaged as they watched it and came away understanding the benefits of the process in creating a superior coffee product. As we didn’t have a budget for a voiceover we needed to be clever in the way we explained the process in the animation through illustration and text.
Delighted with the end result, Pure Roast Coffee have now engaged us to work on further brand and design projects.