Please Don’t Tell

Brand Identity, packaging, print design, website design and interior design for womenswear boutique

Anne Donaldson and Chris Gracey approached Slater in 2010 to design the brand identity for a new womenswear boutique in Belfast. Anne had previously owned the French Connection franchise in Northern Ireland and with her background in fashion retail she felt there was an opportunity for a boutique selling higher end fashion brands.

The identity we designed uses three lines crossing out the name, without obscuring it, to hint at the exclusive nature of the offer. This device has been carried across everything from print collateral to seasonal window decals, thus creating a distinctive style across all communications.

Our design for the boutique’s interior features a parquet wall, statement lighting and a changing room pod in the brand’s signature yellow. For the exterior we commissioned a large flag to give standout on the busy Lisburn Road location. www.shoppleasedonttell.com

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