Brand identity, print design, packaging design and point of sale for one of Ireland’s best known fashion designers
Dublin born Paul Costelloe is one of the most established names in British and Irish fashion. With a strong sense of style and desire to create wearable designs, Paul Costelloe has been the head of his successful label for over 25 years.
Having worked closely with Paul on the branding of his self-titled homewares range for Dunnes Stores we were approached to help launch and market Paul’s Menswear collection. Our role was to create a retail brand and communication strategy that would provide Paul Costelloe Menswear with strength and credibility in this sector. A ‘Brand Bible’ was produced as part of a PR campaign to introduce the business as an extension of the highly successful Paul Costelloe label. We have also designed a number of pieces of packaging, concession displays and produced a number of window displays at high profile locations (including Regent Street, London) in our continued work with the label.