BRAND IDENTITY, TONE OF VOICE, PACKAGING DESIGN, WEBSITE DESIGN AND SIGNAGE FOR A RANGE OF SLOW PRESSED FRUIT AND VEG JUICES.
We were delighted to be approached by Jim, an architect, and Daniel, a musician, to design a brand for their new slow pressed fruit and veg juice range. We loved the juices and were excited by their plan to make the juices fresh every morning in Dublin 8 before delivering them to local businesses and retailers. Due to the DIY nature of NESS we wanted to create a brand which had the hand crafted, organic feel of the company and their juices. Therefore we designed a logo which was based on creating the name out of segments of fruit.
We have rolled out the identity and tone of voice to packaging, print collateral and signage. An important communication tool would be their website as they would use it (alongside social media) to build a following for their drinks and communicate daily flavours. In order to achieve this we came up with an online and social media strategy, designed and built a website and Tumblr blog.
www.nessdrinks.ie — http://nessdrinks.tumblr.com/