Brand identity, packaging design and website design for specialist suppliers of dry-aged Irish beef products
We were approached by Kettyle Irish Foods to work on the brand identity and packaging for range of new products it was developing to sit alongside its portfolio of beef products. After carrying out an analysis of competitors in the market, and Kettyle’s position within it, we created a new identity for the Kettyle brand which would act as an over arching brand representing the food group as a whole. This then gave us the freedom to create a number of product brands as part of its expanding retail portfolio of products. The Kettyle brand had been built on the values of ‘Passion, knowledge and craftsmanship’ and it was important that each new brand within the portfolio was designed with these values in mind.
The new identity was rolled out across all brand touch points from retail packaging to stationery and livery. We also art directed a number of photo shoots to build a library of imagery that highlighted the hand crafted nature of the product.