Jo’Burger

Brand identity and print design for relaxed Rathmines burger restaurant

We worked with Joe Macken to create a brand identity and print collateral for the launch of his Rathmines restaurant. Joe had a strong sense of how he wanted the graphics to look for his new concept which was all about burgers, beer, wine and music in a casual restaurant venue. We worked with him to bring his ideas to life and to reflect the casual nature of the offer. All graphics were hand drawn and the tone of voice was tongue in cheek and witty at all times.

For the launch of the restaurant we produced a number of pieces of collateral including an A1 takeaway menu/poster that folds down to A5, business cards featuring a unique illustration for each person, match boxes, signage and window graphics. The restaurant recently celebrated its 5th birthday and the look and feel created for the restaurant’s launch is still going strong.

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