Enrich & Endure
Reinventing Irish Linen for the 21st century.
Brother and sister Lorcan and Sarah Quinn grew up in an area that was once the heart of the Irish linen industry. Inspired by the traditions of their hometown they hoped to reinvent Irish linen for the 21st century with a fresh take on this world–quality craft. They had already settled on the name Enrich & Endure and briefed us to come up with a logo design, print materials and an ecommerce website.
The logo we designed contains a linnet bird. The linnet bird feeds on flax seeds, from which linen is made and therefore it was a particularly appropriate symbol for the company to embroider on their beautifully crafted linen products. The simple linear logo was used as the starting point for a number of line based patterns which are used on both the website and print materials. Button tie envelopes, rubber stamps and neon twines were chosen to compliment the print collateral. A responsive ecommerce website was designed and we also art directed a number of photoshoots to build a strong image library to be used across web and print. www.enrichandendure.com