Packaging design for Ireland’s largest independent retailer.
We have been working with Dunnes Stores on the rejuvenation of their packaging ranges for over ten years. Dunnes Stores is recognised as Ireland’s largest independent retailer with more than one hundred stores nationwide. We have worked on packaging and design across all areas of their own brand labels, including lines and ranges for food, drinks, toiletries, homewares and clothing. Our role has been to create effective packaging design through researching the market and providing consistency with the Dunnes Stores family of products.
We have also designed a number of brands for the retailer to create unique offers within a number of their departments including the ‘Simply Better’ and ‘Organic’ brands in the food department and ‘Paul Costelloe Living’ within the homewares department.