A NEW NAME, BRAND, PRINT, SIGNAGE AND WEBSITE DESIGN FOR AN INNOVATIVE NEW ESTATE AGENT.
We were briefed to come up with a name and brand for a new estate agency business in East Belfast. The new brand needed to be young and fresh, work well online and be totally different to the established competition. One of the new trends in the estate agency business that was to be exploited was the use of social media, with particular emphasis on the use of Twitter to inform about new properties to the sales and letting markets.
We came up with the name Cucou to create standout and to give the brand a strong personality. The new brand allowed for a friendly, ownable tone of voice for communications that could easily be applied day to day on social media channels. A range of print materials, the website, signage and some very distinctive sales boards were designed for their launch.