Quarterly style update for German menswear brand
We have been working with leading menswear supplier Berwin & Berwin for a number of years. Our role involves designing print, point of sale and window display concepts to promote a number of their premium menswear brands. Following Berwin & Berwin’s takeover of German menswear brand Bäumler in 2009 we were engaged by Berwin & Berwin to design promotional materials to support the growth of their newly acquired label.
One of the key pieces we produce for Bäumler is their quarterly style update featuring news and information on their latest collections, trend moodboards, a brand lexicon and key people behind the label. We created a name, ‘E-di-tion’, and brand for this style update and in its design the piece has a contemporary, editorial style.
The update is printed in both German and English language editions every quarter.